Need help brainstorming new features for your app? Regardless of its category, statistics support that your app should grow faster if you implement one or more of these features listed in this article. Regardless of the category, your app will grow faster if it has implemented one or more of the features listed below. 1. Get Social A … Continue reading “4 Features for a Successful Mobile App”
The obscurity behind the term “business model” oftentimes causes uncertainty and confusion. For our purposes, let’s think of it as a birds-eye view of how your business will operate. The complexities which constitute the modern business model typically won’t apply to the relatively simpler institution of appreneurship. In the app world, everything is done electronically and over the internet. So business … Continue reading “The Mobile App Business Model Made Simple”
As competition flares across the App Store, techniques in advertising are becoming progressively more sophisticated. It’s the appreneur’s job to stay afloat in the market by acquainting themselves with the latest and greatest strategies in e-marketing. There’s an app for everything nowadays – those that are easy to discover, however, are more likely to generate the most downloads. These … Continue reading “5 Appreneur Books That Will Guarantee Results”
An app’s development cycle can be broken down into these five distinct steps 1. The idea When forming your next big app idea, remember that you are selling a product via a highly saturated market. Statistically speaking, it’s highly unlikely that one, if not multiple app developers have yet to ponder or even publish an app that’s similar to your … Continue reading “App Development Cycle: A Complete Overview”
App Indexing is Google’s answer to the conundrums facing all appreneurs: declining user retention, engagement, and overall loyalty rates. The buzz surrounding App Indexing lately is, in our opinion, warranted. Essentially, Google’s refined search engine will also include a thumbnail alongside all appropriate results that, when opened, will redirect the browsing user to a pre-designated screen on … Continue reading “App Indexing: The Latest & Greatest in Marketing”
Wise developers seldom neglect to test their app’s quality both before and after launch day. Here’s what you’ll need to know. For Android In 2013, Google announced both open and closed beta support for all apps via Google’s Developer Console services. If you’re testing an app to discern the stress levels that your servers can … Continue reading “Mobile App Beta Testing: Breaking Down the Basics”
Launch Day Can Be Difficult To Prepare For. An app’s most critical time of growth starts on its launch date and continues up until the next three days that proceed it. The initial quantity and velocity of an app’s download count will dictate how highly it’ll rank on both the App Store and the Play Store: “Keywords and your app … Continue reading “App Launch Checklist”
Without exception, an app’s marketing will dictate the extent of its success. Whether it’s a mobile or a web app, there exists more than just one angle of approach to marketing; for whichever plan you devise, remember to avoid these common mistakes. 1. Inadequate focus on your app’s USP Your chief objective while marketing should … Continue reading “The Top 5 Greatest Mistakes in App Marketing”
Adopting a “me against the world” attitude is a trap that many appreneurs fall into. If you’re serious about your app’s growth, then you need to switch from a mindset of a coding hobbyist into that of a business owner. “It is so easy, especially for developers who can do everything by themselves, to just keep … Continue reading “Should I Develop My App Alone or With a Team?”
Despite their impressive pace, for the past two decades, the expansion rate of both the Google Play Store and the Apple App Store has yet to show any indications of slowing down. The app market’s evolution seems justified, given the increase in demand for smartphone technology worldwide. As of now, 79% of mobile phone users own a smartphone, and … Continue reading “The App Store: A Comprehensive Analysis”
Successful app optimization is why app analytics is such a profitable investment. App analytics is a method or approach to marketing that, when utilized effectively, helps developers uncover their users’s preferences. Analytics serves best when it’s utilized not only to improve an app’s marketing, but also its overall experience. With the information gathered from app analytics, developers can essentially … Continue reading “App Analytics – What can you find out about your users?”
An app’s performance on the market is contingent on both its reputation and its discoverability. Are your marketing techniques up-to-date? “Reliance on what worked in the past is no longer sufficient” — Felicity Menzies, Principal at Culture Plus Consulting. The information collected below is a gathering of the most recent observations we’ve made about the app world: … Continue reading “11 of The Most Frequently Asked App Marketing Questions”