![User Lifetime Value](https://messapps.com/wp-content/uploads/2018/08/User-Lifetime-Value-1200x384.jpg)
Working on over hundreds of apps User Lifetime Value (LTV) is the measure of a user’s worth over a period of time. It helps determine the quality of your users. Even if a user doesn’t prove his value to the company directly by spending money on in-app purchases, they could still be of high-value if … Continue reading “User Lifetime Value”