An app’s performance on the market is contingent on both its reputation and its discoverability. Are your marketing techniques up-to-date? “Reliance on what worked in the past is no longer sufficient” — Felicity Menzies, Principal at Culture Plus Consulting. The information collected below is a gathering of the most recent observations we’ve made about the app world: … Continue reading “11 of The Most Frequently Asked App Marketing Questions”
Whether you’re just beginning to market your app, or you simply want a refresher on app store optimization and app development, online resources can sometimes be the best way to get publicity information and advice. Here’s a comprehensive list of the best app marketing resources on the web. Stefan Bielau’s blog on app store optimization … Continue reading “9 Best Resources to Learn More about App Marketing”
In Putting Your Idea on Paper we talked about refining and explicating your idea. Now that you have a better idea of your app, its strengths, and its features, it is time to think about your target market. This is important to do before you finish honing your idea, because your conclusions about who you … Continue reading “Identifying Your Target Market”
Social media may be ubiquitous – making it essential for you to have an account dedicated to your app – but that doesn’t mean that it’s enough to sign up for Facebook and expect followers to come flocking towards the App Store. There is an art and a science to social media strategy to direct … Continue reading “7 Experts to Follow to Help You Make the Most of Social Media”
Social media plays a big part in generating pre-launch publicity. Creating a presence for your app before it is launched is a great way to increase interest and gather initial users. There are several ways to use social media to your advantage; many of them necessary, but few optional. We’ve highlighted the important ones here. … Continue reading “Managing Social Media Before You Launch Your App”
Social media is running unrestrained through the streets of the 21st century, and as a creator of an app, you need to harness it and take control. With seemingly everyone you meet a part of some form of social media, it is an important marketing strategy for your app to be a part of social … Continue reading “Using Social Media For Your App”
What are app analytics and why should I care? App analytics is similar to web analytics in that both analyze the behavior of visitors or users to then improve marketing, traction and conversion. App analytics provide in depth data on a user’s location and traffic habits, including their ‘session’ times, duration of visit, screens visited, … Continue reading “App Analytics – The Important Stuff”
Neilson is a global information measurement company that analyzes the markets for television, media, online intelligence and mobile media. They have a presence in one hundred countries with headquarters in New York. Neilson themselves have released an app approximately in the last year which lists the top ten products or services in particular categories. Through … Continue reading “App Trends Analyzed By Neilson”
You got their attention, you got them to download your app, how do you keep them coming back? App user retention is vital for the health of your app business. You want users to be satisfied with their experience enough to keep using the app so your app can prove to be effective in its … Continue reading “4 Strategies to Increase App User Retention”
There are several tactics of App Store Optimization. One strategy to optimize your app on the App Store is to use your app category listing effectively to lift your app to the top of the search. With the new iPhone, the iOS 8 App Store has introduced subcategories to every one of their current 24 … Continue reading “App Store Optimization: Categories and Subcategories”
The Apple App store offers more than 1 million apps for the iPhone, iPad and iPod touch in 155 countries around the world. Moreover, there are 950,000 applications available for download on Google Play. There is no denying the high level of competition in the app world. Therefore marketing is vital for the launch of … Continue reading “The Importance of Mobile App Marketing”
An average iOS phone is said to have 48 apps downloaded in the United States. This means marketing for your app doesn’t end at the download. Keep your users coming back by keeping your app relevant and up to date with trending themes, features and other attractive app elements. Understand your consumer audience and look … Continue reading “How to Keep Your App Relevant”