Mobile apps and mobile websites both benefit the modern marketer. In previous years, however, experts have debated the impact of selecting one over another. Marketing strategies take time to fully form, and not every business impacts customers through multiple channels. Since 2014, mobile apps have dominated the industry. That said, they aren’t exactly superior to … Continue reading “Mobile App or a Mobile Website?”
In no way is learning to code a natural or intuitive process. Like any other skill or hobby, the best way to expedite a new learning process is by first familiarizing yourself with the basics; here’s a brief overview. Why is programming sometimes referred to as “Coding”? Because a programmer’s “source code” is like a … Continue reading “Speaking Code – A Complete Review of The Basics”
Recently, we were named as a Top New York App Developer by Clutch, a research firm with the most expansive research coverage on mobile app development agencies. Over twenty-five app development agencies were included in Clutch’s research with our team topping the chart! Clutch analyzed our previous work, client base, and overall ability to deliver … Continue reading “Messapps Named a Top NYC App Development Company”
Here at one of the top NYC app development companies, we’re always keen to help savvy and innovative businesses find new solutions through our effective, efficient, and creative custom apps. That’s why, when we were contacted by Ground Central Coffee – a modern and increasingly popular chain of coffee shops – we knew we had … Continue reading “How We Helped Ground Central Coffee Double Their Revenue”
Depending on the goals of the future mobile application, you can choose one of two development paths: make two or more native applications or one cross-platform app that is suitable for several platforms at the same time. A cross-platform app is a perfect solution for MVP (Minimum Viable Product) when you have big potential, limited … Continue reading “8 Best Cross-Platform App Development Frameworks for 2022”
Can you properly determine if your App Store Optimization is working? Analyzing data and updating your strategy based on performance is key to long-term growth. But with a multitude of metrics available, it may be difficult to determine which ones are key to look at and why. With that in mind, here are some of … Continue reading “App Store Optimization: Top Key Metrics to Monitor”
Some years ago the only way of internet marketing methods including search engine marketing and some more direct advertising systems. Social networks brought another way to maintain relations between companies and their clients. Today social media marketing is a necessity for any budding business. Many famous brands brainstorm variants of posts, designing photos and videos … Continue reading “SMM In Apps Promotion”
So you rounded up a crew of first-class app developers and some fortune 500 company commissions you to build an app that will change the game but you don’t exactly know how to go about building it? Well, you’ve come to the right place. And even if your case is more low-key the same practices … Continue reading “App Development Methodologies: Agile vs. Waterfall”
One of the most difficult things to tackle effectively is taking a client’s dream and producing an application that’s tried and true to their vision. Especially when the project’s requirements are complex, finding a good mode for translating functionality becomes progressively harder. And that’s when the concept of ‘user stories’ fly in to save the … Continue reading “How to Create Great User Stories”
With around 3.8 million apps being available to Android users and upwards of 2 million on the Apple App Store according to a most recent statistic, you don’t want your app getting lost in this Amazonian-sized jungle without a map. According to CB Insights, in their post-mortem on the death of 253 startups, 14% of … Continue reading “Researching the Target Market and Competition”
When you create an app, think about all the details. If you want your app to assist, bring money, and work for your audience, you need to intensely nurture it at the idea stage. Tip 1: Create a trial version Create a trial version with in-app purchases or an option to subscribe to a premium … Continue reading “4 Tips to Engage Your App Users”
Each platform has its own personality. It’s always best to design elements that are cohesive to the platform’s personality as this will make your app feel right at home. It makes the app easier to learn from your customers as they will be familiar with the flow from using other apps. Like every piece of … Continue reading “Overview Of iOS Design Guidelines”