So, you’ve finally finished creating your mobile app. Congratulations! Now, comes the uphill battle—marketing it. Crafting and fine-tuning your app can be equally as important as digital marketing you do for it. As the number of smartphone owners increases, so do the number of apps out there. Most businesses have taken note of that and … Continue reading “10 Powerful Digital Marketing Tricks to Leverage App Reputation”
Any kind of application your launch in 2019 is a launched business — just like a rocket, it is either gonna fly to the moon or stay on Earth forever. In this article, we decided to help you with the best ideas on how to avoid your app failing on AppStore or Google Play after … Continue reading “How to Make Sure Your App Does not Fail After Launch?”
There is nothing more frustrating than waiting for a package, but many e-commerce companies seem to forget this. Customers can easily become frustrated if products they have ordered online do not arrive quickly, and this is a common source of negative user feedback for many e-commerce companies. From the company’s perspective, such negative feedback can … Continue reading “How To Keep Users Aware Of Delivery Status”
When launching a new app, it is likely that you will pay attention to one metric above all others: the number of downloads you generate. Generating downloads is about far more than simply building a killer app. If no-one knows that your app is out there, or if they can’t find it easily, you are … Continue reading “5 Marketing Tactics to Generate App Downloads”
Picture this: you and your team have just developed a great app. You’ve completed the necessary testing, and you’ve fixed every issue with the app. The hard part is over, and your app is finally ready for launch. All that’s left is for you to send out a product launch email to announce your new … Continue reading “4 Email Marketing Strategies for Your App Launch”
Walk down any street. Sit on any metro. Step into any cafe, bar, museum, supermarket, or park. What will you see? Dozens of people engaged with their mobile devices, catching up with the latest news, chatting with their friends, answering emails, or checking out what’s going on with their favorite brands. We are living in … Continue reading “Why An App Must Be Part of Your Brand”
In the early 1900’s a “brand” was simply a logo attached to your business. At the turn of the millennium, a brand become a more abstract concept: it became an idea, packed with feelings people could relate to your company. Branding was now associated with stories, experiences, and memories that evoked a breadth of emotions. … Continue reading “How to Build a Great Digital Brand”
Nobody could deny that customer engagement is of the utmost importance for any business. For decades – centuries, even – company owners and their customer-facing teams have struggled to find ways to keep their clientele engaged, excited, and switched on to what’s going on with their business. Why? Because they know that engaged and interested … Continue reading “How to Boost Customer Engagement With Custom Apps”
So, you’ve had a custom app made, or you’ve built your app by yourself and alongside your development team. You’ve laid out all the plans, identified its key purpose, recognized the needs of a target audience, and taken the steps required to end up with a workable, effective, and efficient final product. Now it’s time … Continue reading “When Done Correctly, App Marketing Is Easy”
The App Store has its own rating system. Before we download an app, we make note of how many stars and the type of reviews it received. For users, stars and reviews promise quality in an application. It is human nature to go after the most sought out and highly revered product. The higher the … Continue reading “Why Stars and App Reviews Are Crucial”
When it comes to app development, you’ll find that there is a whole load of hoops to jump through before any project really gets off the ground. It’s a process of multiple parts, with each one more or less as valuable as the last, and knowing exactly how to do them all properly and thoroughly … Continue reading “How To Write An Interesting Dev Story”
These days, it seems that nearly everyone has a great app idea. The problem is that many of these apps never manage to get off the ground, even if they’ve been fully developed. Why is that, exactly? The real answer is that no one ever sees the app, so it’s not appreciated by its intended … Continue reading “How to Increase Your App Users Engagement”