Despite how essential analytics is to tracking an app’s success, the App Analytics service being offered for free by Apple is too often neglected by the majority of aspiring apprenuers. NOTE: To access App Analytics, you’ll need entry to an Apple Developer Account with a Published app; learn how to upgrade your Apple ID into a Developer Account. With … Continue reading “How to Make the Most Out of iOS App Analytics”
When it comes to promoting and selling your app, you’ve got a whole load of different tools and techniques at your disposal. Any sensible and successful app developer would be quick to tell you that it’s never a bad idea to utilize more than one; after all, you want your app to launch to a … Continue reading “Dev Stories As Sales Instrument”
So you have an amazing app idea and the development process is moving along smoothly, so it must be impossible this app won’t be successful right? Wrong. Unfortunately, there are plenty of ways your app can fail. But we’re here to help you make sure that doesn’t happen. The most important thing to stay on … Continue reading “Mobile App Marketing Strategy in 8 Steps”
One of the biggest differences between a business and a hobby is that a business must make money. So if your question is "Can you make money from an app?". The answer is YES. And that’s exactly what we’re gonna talk about. Money. So how do apps make money? Actually, there are quite a few … Continue reading “How to Make Money From an App”
How to do the research for your app In the previous lesson we talked about how to begin working on your project. We laid out the three main things that you need to understand before moving forward: your goals, your users, and the list of features for your app. Now let’s discuss the research you … Continue reading “How to do App Market Research”
ASO marketing (App Store Optimization) involves the strategies and best practices for driving visibility and installs, such as optimizing the on-page assets, off-page metadata, and launching paid campaigns too. An effective ASO strategy can help an app rank well on the app stores and gain downloads from the moment it launches. This can work for … Continue reading “ASO Marketing: Preparing Your App For A Multi-Territory Launch”
Making a small business successful is no easy job. The world of small businesses is filled with competition, which is why you need to find a way to make your business stand out. The best way to do this is by using the power of technology. Over $4 trillion is spent by businesses around the … Continue reading “Why Every Aspect of Your Business Is About To Change”
The mobile app marketplace has reached its peak and consequently, the competition is high. Every new innovator is bound to find app marketing a challenge. Among so many apps, explaining how your app is useful and unique won’t be an easy task. So, the question arises – How to boost mobile app installations and maximize … Continue reading “How to Promote a Mobile Application to Increase the Number of Installations?”
If your mobile application has a high download rate, it doesn’t mean that it will bring you money. Nowadays, brands spend vast sums on acquiring users, yet getting a user is only one part of tough work. Once users got interested in your products, you have to know how to engage and retain them. Yes, … Continue reading “How To Increase User Engagement For Your Mobile App”
With the rising growth of smartphone apps on both Android and iOS platforms, it’s become harder for users to pick out the cream of the crop. No matter who your target audience is or what category your application belongs to on the app store, user-generated content (UGC for short) can help it truly stand out. … Continue reading “How to Take Your App’s UGC to the Next Level”
Being in the marketing sector often means calling out for the unusual. You need your idea or the product to make some noise, and this doesn’t come easy. Your product must resonate with the public to avoid failure. This brings us to an important part of the discussion, that is, the likelihood of failure. While … Continue reading “Rules are meant to break! 6 ways to market your app in an unusual way”
Once a year Messapps, together with the NYU, selects the best startup ideas in the mobile industry so that our team would help the startup develop an app. We do not ask for students to be experts in coding or tech geeks, either. It is important for them to understand business & management processes, though. … Continue reading “Mission Apposible 2018: best practices”